Marketing

Pros and Cons Of Different Banner Printing Materials

Banners can offer several great benefits for businesses. These print materials can be perfect for sponsored events tradeshows, storefronts or offices as well as your business exterior. Banners help increased exposure, display messages and reach new clients. But what type of banner printing material is perfect for your display location, printing goals and respective budgets?

Some banner materials can be better for indoor use, while others are better for outside. Different materials can offer different image resolution. Even in regards to indoor banners alone, different materials can be better for variable image sizes or for being hung instead of roll up or on a stand.

Selecting the right banner material is an important aspect of an effective final banner product. Consult a professional print company to ensure you work with the ideal banner materials for your specific needs. These are 5 common banner-printing materials.

Banner Printing Materials

Poly Banners

Poly or polyurethane banners are ideal for those in search of a very inexpensive and yet high-resolution banner. These banners display images well, though are not intended for any outdoor use and often fade or become damaged with long-term indoor use. Poly banners are the most cost-effective options for banner printing, though they lack durability.

Mesh Banners

Mesh banners are the best banner option for outdoor use. These banners are printed in a full-colour bleed, with cross-threaded fibres. This 10-ounce vinyl material offers countless small holes in the banners that allow air to flow through. The airflow stops the banner from waving in the wind and decreases the chance of wind-related tears. The tiny holes are also so small that they can barely be seen, which make them much more aesthetic than traditional vinyl wind slits.  Mesh banners commonly showcase the brand and logo solely, on top of the full bleed backdrop. Mesh banners allow for the benefits of wind slits, without sacrificing the visual appeal of the product. Mesh banners can be perfect for outdoor events, or for large banners on business exteriors or storage lots.

Vinyl Banners

Vinyl is the most popular and versatile banner material. Large full-colour options, that are durable, lightweight and easy to set up, can be offered in a number of different vinyl stocks. Vinyl banners are most commonly used on pop-up or roll-up stands or are hung with grommet holes. Large banners are more commonly hung than stood up. 13-ounce vinyl banners are the most common style and can be printed in sizes from 16 all the way up to 50 square feet. No curl banners are printed on thicker stock and aim to be hung without curling up at all. No curl banners are more commonly printed on 14-20 ounce vinyl. Vinyl banners are durable and high-resolution, though have been known to fade over time in high-sun and outdoor usage.

Fabric Banners

Fabric banners are designed for the indoors and offer a more upscale look and feel than vinyl banners. Vinyl banners are digitally printed, while fabric banners are printed using dye sublimation, where ink in pushed through the material, not solely printed on top. This print style makes the banners look more crisp, vibrant and textured. These banners can offer them most professional look and are ideal for indoor events. Though fabric banners can be stained, stretch and ripped by outdoor contaminates so should not be used outside.

Canvas Banners

Canvas banners have frames that give them a heavier feel. These banner offer enormous image resolution level and an artistic appeal to anything that is displayed on them. Though, similar to fabric banners, canvases will not withstand the elements of nature. Make sure to not use canvas banners outside in order to preserve these high-quality materials for future indoor uses.

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Suzanne

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